An introduction between Open Doors Board Chair Aaron Goldman and RentPath CEO Marc Lefar led to a full-scale partnership to address Atlanta homelessness. “It became clear to me that Open Doors was involved in a very noble venture – trying to find affordable housing for people who were in desperate need,” Lefar explained. “The first 5,000 people Open Doors placed were all matched manually in a process that was incredibly labor-intensive.”
Lefar immediately saw that Open Doors’ matching process could be handled with greater automation, in a process similar to RentPath’s websites ApartmentGuide.com and Rent.com. He quickly committed both intellectual property and software engineering talent to help automate the system.